"WE FILL YOU WITH FILLING"

Issue# (we haven't really been counting)

Beauty is in the Processor of the Personal Computer

Apr 16th, 2008 | By Freeman Frohlich | Category: Literary Ether

UglyFor years, Justice Potter Stewart has taken crap for his famous quote about pornography: “I know it when I see it.” The more prudish members of the Court declined Justice Stewart’s offer to watch any borderline material so he could give his thumbs up or down, but legal scholars have long speculated that the rise in applications for clerkships with the good Justice was not happenstance.The search to define another subjective quality that people seem to think they have a decent idea about, beauty, dates back at least to Socrates. Luckily, we post-modern folks have invented machines to do all the heavy philosophical lifting for us. Israeli scientists have triumphantly announced that they have empirically solved the age old question of beauty: they invented a computer that tells them whether a woman is hot or not.The computer works much like chess wonder Deep Blue. The “researchers” plug in a series of factors, a picture, and out pops the grade. Seems simple, but commentators are heralding the machine as a breakthrough in Artificial Intelligence. Aesthetic judgments are linked with higher cognitive functions, like abstract thought and judgment, and here’s where Socrates comes into the story again. He got a 3.Like every step forward in the quest for an empirically defined Universe, naysayers have predicted doom. Some have seen a future where 4’s can no longer ask 8’s to the prom, thereby destroying one of Hollywood’s most profitable plot retreads. Others think computers will cease doing advanced work like modeling urban traffic patterns or calculating decimals of Pi and will instead hang out around coffee shops all day.But I see two main benefits. The first is efficiency: people use to waste hours debating hotness, or endlessly clicking through websites like “Hot or Not”. No more.The more important benefit is that in the coming war with the machines, we can trust that they will waste hours quantifying and compulsively masturbating to endless Victoria’s Secret catalogs or five year old issues of Playboy. Whose to say that John Connor doesn’t defeat the Terminators with a strategically placed cardboard box of Barely Legals?

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About The Author: Freeman Frohlich

Originally intended as a patent medicine, when he was invented in the late 19th century by John Pemberton, Freeman was bought out by businessman Asa Griggs Candler, whose marketing tactics eventually led him to dominate the world soft drink market throughout the 20th century.

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  1. Now that we’ve introduced the machines to nip-slips all that remains is digital booze. take that singularity.

    I read a Ray Bradbury story in high-school in which an artificially intelligent robot is created by scientists. The robot is studied for a while and then deemed much more expensive than just making more people. The robot is set free and it wanders the earth, eventually coming upon two men drinking in a bar. The men had both lost their jobs to machines. They give the robot a bunch of crap until the robot points out that at least the men can get drunk in their obsolescence, the robot is doomed to brutal clarity.

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